Schwarzkopf Professional is a B2B hair cosmetics brand from Henkel. We took over their Latvian and Lithuanian social media channels with the goal to achieve a better connection with the primary target audience – the hairdressers.
- Social media marketing
By adjusting the direction of the communication towards the target audience, Schwarzkopf Professional has become one of the most active professional cosmetics brands in social media in Lithuania and Latvia.
As a result, the clients started to choose social media as a primary point of contact more often, allowing to generate a stable flow of hot leads and opening the doors to multiple top level beauty salons in Latvia and Lithuania.